Pearson Cycles may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.
1. How we use your data
1.1 In Section 1 we have set out:
(a)the general categories of personal data that we may process;
(b)in the case of personal data that we did not obtain directly from you, the source and specific categories of that data;
(c)the purposes for which we may process personal data; and
(d)the legal bases of the processing.
1.2 We may process data about your use of our website and services “usage data”. The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is our Google analytics tracking system. This usage data may be processed to analyse the use of the website and services. The legal basis for this processing is consent.
1.3 We may process your “account data”. The account data may include your name and email address. The source of the account data is you or your employer. The account data may be processed to operate our website, providing our services, ensuring the security of our site and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is consent.
1.4 We may process information that you post for publication on our website or through our services (“publication data”). The publication data may be processed to enable such publication and administering our site and services. The legal basis for this processing is consent.
1.5 We may process information contained in any enquiry you submit to us regarding goods and services (“enquiry data”). The enquiry data may be processed for offering, marketing and selling relevant goods and services to you. The legal basis for this processing is consent.
1.6 We may process information relating to transactions, including purchases of goods and services that you enter into with us and through our website (” transaction data”). The transaction data may include your contact details, your card details and the transaction details. The transaction data may be processed to supply the purchased goods and services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us and taking steps, at your request, to enter into such an agreement and our legitimate interests, namely our interest in the proper administration of our website and business.
1.7 We may process information that you provide to us to subscribe to our email notifications and email communications (“notification data”). The notification data may be processes to send you the relevant notifications and email communications about new products, special offers and services. The legal basis for this processing is consent.
1.8 We may process information contained in or relating to any communication that you send to us (“correspondence data”). The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated related to communications made using the website contact forms. The correspondence data may be processed to communicate with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.
2. Providing your personal data to others
2.1 Financial transactions relating to our website are handled by our payment services providers which include Sage Pay Europe Limited and PayPal Ltd. We will share transaction data with our payment services providers only to the extent necessary to process your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds.
2.2 In addition to the specific disclosures of personal data set out in this Section 2; we may disclose your data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or to protect your vital interests or the essential interests of another natural person. We may also disclose your data where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or an administrative or out-of-court procedure.
3. International transfers of your personal data
3.1 In Section 3, we provide information about the circumstances in which your data may be transferred to countries outside the European Economic Area (EEA).
3.2 The hosting facilities for our website are situated in the United Kingdom.
The European Commission has made an “adequacy decision” concerning the data protection laws of each of these countries. Transfers to each of these countries will be protected by appropriate safeguards, namely the use of standard data protection clauses adopted or approved by the European Commission, a copy of which you can obtain from
3.5 You acknowledge that personal data that you submit for publication through our website or services may be available, via the internet, around the world. We cannot prevent the use (or misuse) of such personal data by others.
4. Retaining and deleting personal data
4.1 Section 4 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations concerning the retention and deletion of personal data.
4.2 Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
4.3 Notwithstanding the other provisions of this Section 4, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or to protect your vital interests or the vital interests of another natural person.
5.1 We may update this policy from time to time by publishing a new version on our website.
5.2 You should check this page occasionally to ensure you are happy with any changes to this policy.
5.3 We may notify you of changes to this policy [by email or through the private messaging system on our website].
6. Your rights
6.1 You may instruct us to provide you with any personal information we hold about you; the provision of such information will be subject to:
(a) the supply of appropriate evidence of your identity for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address.
6.2 We may withhold personal information that you request to the extent permitted by law.
6.3 You may instruct us at any time not to process your personal information for marketing purposes.
6.4 In practice, you will usually expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal information for marketing purposes.
7. Third-party websites
7.1 Our website includes hyperlinks to, and details of, third party websites.
7.2 We have no control over and are not responsible for, the privacy policies and practices of third parties.
8. Updating information
8.1 Please let us know if the personal information that we hold about you needs to be corrected or updated.
9. About cookies
9.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
9.2 Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
9.3 Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the data stored in and obtained from cookies.
10. Cookies used by our service providers
11. Managing cookies
11.1 Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can, however, obtain up-to-date information about blocking and deleting cookies via these links:
(a) https://support.google.com/chrome/answer/95647?hl=en (Chrome);
(b) https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);
(c) https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);
(d) https://support.apple.com/kb/PH21411 (Safari); and
(e) https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).
11.2 Blocking all cookies will hurt the usability of many websites.
11.3 If you block cookies, you will not be able to use all the features on our website.
12. Contact Us