We want more people to ride bikes, to experience the unique pleasure cycling brings.

We believe sincerely that cycling is as beneficial for the mind and spirit as it is for the body. At Pearson, we want to provide fuel for your soul.

Cycling is about so much more than burning calories or obsessing about Strava segments. It’s about more, too, than slogging through a rainstorm, or into a headwind, or shedding a few pounds.

The net effect of these feats is to calm the mind, to allow time for thoughts to wander. Even the commute can provide release, fuelling the soul.

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