We want more people to ride bikes, to experience the unique pleasure cycling brings. We believe sincerely that cycling is as beneficial for the mind and spirit as it is for the body. At Pearson, we want to provide fuel for your soul.
Cycling is about so much more than burning calories or obsessing about Strava segments. It’s about more, too, than slogging through a rainstorm, or into a headwind, or shedding a few pounds. The net effect of these feats is to calm the mind, to allow time for thoughts to wander. Even the commute can provide a release, fuelling the soul.
The capacity of cycling to boost your state of mind is, of course, supported by science. We know the release of endorphins triggered by physical exercise can improve the health of your mood as much as your muscles – but we think it’s more than that.
At Pearson, we’ve been observing riders for more than 160 years and we see these benefits wherever we look; in the friendships forged out on the road, or else the solo artists who ride to alleviate stress. So, zip up, saddle up and, chances are, things will brighten up too.