Magnus Magnusson, host of TV quiz Mastermind, was not British but Icelandic. So ubiquitous was his catchphrase, however, he was taken to British hearts. The line, befitting a dogged adventurer, is well met in Pearson’s I've Started So I'll Finish: a cyclocross bike with racing at its core. The unidirectional carbon frame offers unrivalled stiffness and comfort, while race-focused geometry ensures predictable, nimble handling. The ample clearance around both fork and rear triangle help cut through the harshest conditions, while a full-carbon fork completes the frameset.
“The I’ve Started so I’ll Finish was built to withstand the trials of dirt riding, whilst maintaining a certain lightweight dignity. The broad section tube sets combined with robust oval chain stays are designed to dispense that extra kick, so often needed when mid cyclocross (or if you are late home).
Raced and played on in equal measure, the feedback we receive is a general falling in love with this bike. I have one, we share emotional ups and downs, a healthy relationship all round.”